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Why your business should adopt video testimonials

9th July 2018

Our lovely intern, Kenya Bell, has been doing some research into the use of video testimonials and has shared her findings in this blog… Every company is marketing their service/product, but you need to make yours stand out from the crowd. One way to do that is through video testimonials. They enable customers to understand […]

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Key takeaways: Incorporating video into your marketing

25th June 2018

Author: Amy Nichols It’s no secret that video is becoming a dominant element of social media, and as times move on and technology advances, it has never been easier to produce video. After attending a workshop with Pascal Fintoni on video marketing (Video killed the social media star) here are my top 5 takeaways: 1)    […]

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Does a charity’s branding influence donations?

18th June 2018

The key to success for many well-known organisations is having a strong brand presence that clearly communicates their business objectives to their target audience. This is also very true for charitable organisations. Research suggests that a clearly defined brand helps to raise awareness of their cause and therefore increases the number of donations. A report […]

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