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Are you using LinkedIn to its full potential?

16th October 2018

When it comes to social media, we in the industry often focus on the importance of our company pages, or those of the organisations we manage – but when was the last time you stopped to consider the importance of your personal pages? Unlike Facebook and Instagram, which are largely used to stay up-to-date with […]

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What is PAMCo?

20th September 2018

PAMCo – Audience Measurement for Publishers – was recently launched as the new audience measurement currency for published media. It produces de-duplicated brand reach allowing users to carry out reach and frequency planning and also plan and trade audiences across all the platforms on which published media content is delivered – phone, tablet, desktop and […]

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How PR can benefit the education sector

31st August 2018

Our lovely intern, Sarah-Jayne, has been researching how PR can benefit the education sector and has shared her findings in this blog. From primary to higher education, PR can offer a range of communications strategies for institutions looking to engage with a diverse audience. Build a solid reputation A positive reputation is one of an […]

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