FutureMe is part of a new national programme from the Higher Education Funding Council for England (HEFCE) which aims to increase participation in higher education across England which is the National Collaborative Outreach Programme. FutureMe is the NorthEast’s outreach programme working with 24 partner universities and colleges in our region.
After a competitive tendering process Narrative was appointed to create and develop a new visual identity and supporting collateral for FutureMe to take forward. The FutureMe team, educational stakeholders and current and past students were all consulted during the creative process, as this is a brand with more than one demographic audience. It is one that will be seen and used across the region by young people from 13-19.
Understanding the project and its aims was key to a successful brand creation and as such the final identity uses negative space within the arrows to cleverly reiterate the point of FutureMe in identifying suitable students suited for higher education and helping guide them with additional information into potential higher educational options.
The identity was rolled out to exhibition graphics, corporate literature, brand guidelines, presentations and social media graphics.
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