Working alongside the business school’s internal marketing team, Narrative helped to build a communications strategy and identify key messages, resulting in coverage in prominent titles such as The Conversation, the Sunday Times and This Is Money, as well as international outlets such as the Times of India and a breadth of regional print and online publications.
In addition to traditional media relations, the PR team has also used the extensive knowledge they had gained in order to produce Reach; a 46-page magazine which details the most interesting research projects currently being carried out by Newcastle University Business School Academics.
The PR team’s successes also led to additional projects for Narrative’s digital team, which supported the business school with its desire to move up in the world rankings. Through the implementation of a robust digital strategy, Newcastle University gained 8 places in the Times Higher Education guide’s official listing – the only university in the North East to retain or improve its ranking compared to the previous year.
The creative team have also supported the business school, creating a series of A1 posters which would be displayed throughout the university in order to promote both the research and the brand values.