We believe that marketing communications work best when all of the tools are used together. After all, if your story is missing a character, the tale lacks punch. Our relationship with Redcar & Cleveland College allows us to harmonise all of the story telling services we offer, and our work across the marketing communications spectrum works beautifully. Working collaboratively with the client, we deliver strategy, PR, creative and advertising services that tell a story of their own.
On commission, we developed a bedrock of strategic insight around the College’s operating environment, aims, objectives, culture and aspirations. Positively buzzing with ideas, we set about developing fresh new campaign hooks that served as a structure for the wider PR, social media, advertising and creative drive.
Armed with a new story angle, relationships with the media have been renewed and refreshed. A new and innovative programme of advertising has been launched. Social media has been given new life. The visual manifestation of the College brand has been transformed.