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by Amy Nichols

Infographics have increased immensely in popularity over recent years, with more and more businesses taking advantage of the benefits.

They say a picture is worth a thousand words, and with 65% of the population being described as visual learners (according to the Social Science Research network) it seems like a no brainer to tap into this visual media to present your information.

An infographic combines colourful, eye-catching illustrations and informative text in bite-size chunks, making the information quick and easy to digest – especially important for those reading information online.

The benefits of using an infographic:

  1. Increases brand awareness by using a consistent graphic style, brand colours and logos they enforce your recognisable brand.
  2. They are easily sharable, provide opportunities for third party hosting of information (or even print editorial) and can increase your SEO.
  3. They increase audience engagement – they are 30% more likely to be read than a standard text article.

What can infographics be used for?

There are many reasons to choose an infographic, but here are a few examples of information which could benefit from being displayed visually.

  1. Flowcharts
  2. Timelines
  3. Annual Reports
  4. Facts and Figures
  5. Product Comparisons

While it can be exciting to create an interesting visual, it can be easily overdone. Follow these rules for a successful infographic:

  1. Keep it simple
  2. Keep it on brand
  3. Only select relevant information
  4. Keep text short
  5. Use sections

Here at Narrative, we have created engaging infographics for a range of clients, including:

Age UK

Brewlab

And here’s one we made for our first birthday as Narrative.

Would you like support with your infographics? Contact us today.

 

This post was created on 6th December 2017
Under the category Uncategorised
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