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Your product or brand name communicates your own unique story and personality to your customers.

Pick a successful one and you can create an anchor in peoples minds between the brand and your product or service. Your name should not only tie into what your product is but also the feeling you want people to experience.

Here are our top tips…


Aim it at the right audience
By identifying the audience you’re aiming at, you can create a name which connects with them by using an appropriate, appealing language style for that audience.

Make it memorable
Short, simple, catchy names are much easier for people to remember than longer ones. Think: Apple, Fairy and Shell. Also, words which evoke a particular feeling can prove very memorable.

Make it easy to read and write
If your brand name is easy to spell, it will make it much easier for people to find you on search engines, Consumers are also more likely to tell their friends about your brand if the name is easy to pronounce.

Make it unique
Having a unique name will help your brand stand out from the crowd and stick in people’s minds. Think: Google, Reebok, Twitter. A unique, interesting name with a story behind it can really catch people’s attention.

Make it long lasting
If you want your brand to be around for a while, you need to pick a name which isn’t going to date. Choosing a name for your brand based on something which is trendy now could sound really dated in five years time,


If you are thinking of launching a new product or brand, we can help. Want to know more? Contact us today.

Author: Sharon Armstrong

This post was created on 26th March 2018
Under the category Blog
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