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Our Client Partnerships Director, Aimee Philipson is one of our longest-serving Narrators! Having worked her way up through the agency, with her vast array of marketing skills and experience, not only is she one of the driving forces of Narrative but one of the many fantastic women leading the way in the North East marketing scene.

Find out more about Aimee from our 10 Questions below…

How did you end up working in marketing?

I always wanted to be a journalist and I spent all my time before university and during university, doing work experience placements at every title I could get in to – including a memorable 6 weeks at Woman’s Weekly magazine! In my final year at university I volunteered at St Oswald’s Hospice in the comms team and I realised I much preferred it to journalism. Since then I worked my way in to digital marketing, PR, corporate comms, dabbled in media buying, and trained to be a strategic marketer. 

Why did you choose Narrative and how would you describe your journey as a Narrator?

I chose Narrative because I had read about them in the news and I liked they’re ethos. It was the first time I’d thought about working for an agency and they were really accommodating and trained me up in account management and client management and I had some great mentors. I’ve had many hats during the last 5.5 years from Digital Marketing Manager to Marketing Director, and now Client Partnerships Director. I’ve always liked client-facing roles and I love to hear about other people’s businesses and showing people how marketing can help.

What interests you most about your current role and the clients we work with?

I really, really like marketing. I can’t imagine not working in communications – and I especially love my current role because I work with my left and right sides of my brain. I get to work with our experts in the delivery team on words and design, and I work with the management team on business development, marketing and sales so I can scratch my maths itch too. 

Oh and I like winning…so the sales side of my role really drives me!

What’s been your biggest career achievement to date?

Oooh I’m going to go for a joint achievement – winning three North East Marketing Awards in 2019 for integrated campaigns and brand work delivered by our fab team. What a great night it was – what I remember of it!

Are there any resources, brands or people out there in the industry at the moment that inspire you or – in your own opinion – are doing a great job?

I’m a massive reader and I love everything written by Malcolm Gladwell and Matthew Syed – and the articles and talks from Mark Ritson. I’m also a member of the APG and CIM which are great, and I really get a lot out of our agency membership with the IPA.

One of the things that really inspires me though is when marketers can put aside competition or rivalry and work together to improve our profession through campaigns like This is Marketing. Education around the role and power of marketing is good for everyone in the industry and so I am particularly inspired by this at the moment.

Are there any great tools, software or tips you have to make your job easier?

I am a Trello convert – I’m not sure how I ran my life, nevermind my job, without it. I have a Board for everything! I also tell everyone who will listen that they should read Seven Habits of Highly Effective People – for the quadrant planning tool if nothing else.

What do you enjoy doing in your spare time?

I love walking – I grew up in the Yorkshire Dales and even though I’ve lived in the Toon for nearly 15 years, I love to go back and walk in the countryside! I have a little hobby business called Show&Tell which is a lovely distraction from the pandemic at the moment – I get to look at lots of pretty things and chat with amazing makers and designers all over the UK. I love the cinema when they’re open – especially the Everyman in Newcastle. And one of my go-to destress activities is baking! 

What would your advice be to someone looking to follow in your career footsteps or trying to break into the industry?

Be curious, go out into the world and meet lots of different people, read different genres and mediums, from books to magazines to blogs. Understand that not everyone thinks, lives, and behaves the way you do. That’s the absolutely key element to being a good marketer – understanding that you are not marketing to yourself!

Learning on the job is always beneficial so do as much work experience as you can, and don’t be afraid to approach companies you want to work for with a shit hot CV and covering letter about why they should give you a chance. You never know where it could lead you…

What do you think is the most important thing to know or consider when working with an agency?

How to write a good brief! And I don’t just mean how to fill in a template provided by the agency.

I mean how to really get across what you need from the agency – what are your expectations? What do you already know and what do you need them to fill in? What is the budget (so they can make sure they get the biggest bang for your buck)? What do you need to happen and how will you know if it has been successful? 

How has the industry changed since you started?

I’d say the emphasis on reporting is just much more acute now – for better, and worse. Marketing attribution is key but some businesses get caught up in the wrong metrics or just focussing on digital metrics when there are so many key things that marketing can impact such as share of market and the ability to charge higher prices! These are often overlooked as ‘hard business metrics’ and not anything to do with marketing. 

This post was created on 8th March 2021
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