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Our newest Narrator, PR and Communications Manager, Nicola Hall has over eight years of experience in PR and content to share with the creative team. We spoke to Nicola to discuss life on the road to Narrative, and what she hopes to bring to our PR and Communications team…

  1. Where did your interest in PR and communications stem from?

I studied media and journalism at university and ended up enjoying the PR side much more than I anticipated! After uni, I applied for an internship at a large PR company in London while I was searching for work experience and felt right at home. I found that I really enjoyed the creativity involved, and being on the ‘other side’ of the stories in the news.

My career took a bit of a detour into SEO and marketing, and oddly enough I ended up coming full circle as a content marketer where digital PR and outreach became a part of my role. The two worlds collided, and now I get the best of both

2. When did you realise agency life was for you?

While doing internships at a few different agencies, it clicked that I really liked the pace and variety of working with different clients on different projects every day. Prior to working at Narrative, I worked in another award-winning agency for almost five years which really let me explore different areas of marketing, with clients across various industries. I enjoyed the idea of sharing and learning from others and I still really love working within a team. Bouncing ideas off people and feeling part of a bigger campaign is one of my favourite things, and I enjoy the thrill of no two days ever being the same!

3. What has been the highlight of your career so far?

I’ve been super lucky to work with some great clients over the years, on some really interesting campaigns. I think the highlight for me overall has been working with well-known household brands like Berghaus and Explore, and also managing to achieve great results simply by doing what I enjoy, which is making great content. I’ve pitched for the Great Exhibition of the North, worked on campaigns that have gained national coverage and seen huge uplifts for clients whose projects I’ve managed which I’m super proud of, but I still think my biggest career highlights are yet to come.

I’m excited to see where my role at Narrative will take me in the world of PR.

4. What gets your creativity flowing?

I love seeing what other brands and agencies are doing, and ‘mentally unpacking’ why it worked so well. Great ideas and the creative thought process behind them inspires me a lot, so I like to use these as a starting point whenever I’m coming up with ideas for my own clients. The best part of ideation is sitting down with a team and being able to bounce ideas off each other – it really gets the ideas flowing, and often means you end up coming out with better ideas than you would if you were thinking them up on your own.

5. What is your favourite part about agency life?

Having the freedom to learn and develop your knowledge, as well as the opportunity to get creative, solve problems and think outside the box!

6. Who or what inspires you?

There are some great marketers, content creators and PRs out there at the moment, and I love that it’s more like a community than a bunch of competitors. I admire anyone out there who is excited to share ideas and knowledge to help other people, and is passionate about what they do.

There are brands who I think consistently blow people away, like Greggs, Innocent and IKEA, but I also really love what sites like The Pudding are doing; blending data with visuals to create story.

7. What are your go to apps for content planning and social engagement?

I am a big fan of the humble Google Sheet. It such a basic tool but you can do so much with it! I also love Trello for organising projects, AHREFS for research to support our content and PR strategies and Sprout for managing and measuring our social campaigns.

8. What are your top tips for getting into the industry?

If possible, get work experience and internships anywhere you can find them. I did a lot of internships and freelance work when I left uni. Thankfully, there are now lots of amazing companies offering proper work experiences and junior contracts to young marketers and upcoming PR professionals wanting to break into the industry.

Get in touch with local agencies, businesses, charities – anyone who might be willing to give you some valuable experience in the field, and apply everywhere.

Make sure you do your research so you’re always up to speed with what’s happening in the industry, and ensure that you stand out from the crowd by showing your creativity and excitement within your application.

You don’t have to already be amazing at the job when you walk through the door, but you do have to be willing to adapt and learn!

9. What are you most looking forward to about working at Narrative?

I’m really looking forward to getting to know our clients a lot better, and being able to create amazing work for them that inspires and excites them to work with us!

10. Why Narrative?

I’ve always wanted to work in an agency that offers absolutely everything, including creative which is super important when you combine it with PR and Comms. I liked that Narrative has an interesting portfolio of clients and a bit of a refreshing approach to marketing, which is honest and puts the client first.

If you would like to speak to a member of our PR & Communications team about integrating PR into your communication strategy, supporting you with content or getting you up to speed with social media ; get in touch today at hello@narrativecommunications.co.uk

This post was created on 26th January 2021
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