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The word animation has been increasingly thrown around the studio in recent years, and for good reason! We live in an age where people are too busy – we want information easily and quickly so we can get on with our day. Animations are a great tool for getting our messages across efficiently and quickly. Here, our creative, Amy Wright, answers some common questions about the ‘A’ word.


  1. Why use animation?

Research has shown that an average internet user only spends 10-20 seconds on a site if there is nothing that catches their attention.

Visual information is processed 60,000 times faster than text. Eye tracking studies reveal users pay close attention to images and spend less time reading. Information retention is also low, with 20% of people remembering information they’ve read and only 10% remembering what they heard.

With animation, you can explain your product or service in less than a minute or two, share it across multiple channels, including social media, and increase engagement and conversions.


  1. What is the best practice?

Keep your animation short, 90 seconds or less is perfect. Your key message should be within the first 30 seconds so people don’t switch off.

Keep it simple! You know your product inside out, but your audience probably doesn’t. Don’t use jargon or chunks of text – as we touched on earlier, people don’t read!

Keep it engaging by creating an animation which cuts words/stats to music, or consider a voiceover to get across more lengthy explanations.


  1. Do I need one?

Animations are brilliant for the following:


  1. What is the process?

Once you’ve decided animation is the right tool to use, you need to plan, plan, plan.

Start with the basics – what do you want to say, how do you want to say it and what do you want people to do with it? Once you have your aims, you can begin to storyboard and get a better idea of how your animation is going to flow. Review the storyboard and iron out any issues at this stage, as it will save time later.

When you are happy with the storyboard you can start animating. The time it takes to do this stage will depend on how long and complex the storyboard is, but the better you plan, the more streamlined the animating process will be.


  1. What obstacles could I encounter?

The cliché “fail to plan, plan to fail” is very appropriate when it comes to animation. Every project should have a storyboard, however basic. Being on the same page from the start is so important as it saves precious time and money.

It is also important to ensure you choose the right type of animation for your product and budget. When it comes to animation, one size does not fit all!

Here at Narrative, we can take you through each stage, from deciding if animation is right for you and your business, to planning and delivering the final product. Get in touch today to start your animation journey by emailing

This post was created on 21st October 2019
Under the category Uncategorised
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