We believe in effective marketing made simple. Marketing should be measurable, valuable and above all, aligned with business objectives to ensure effectiveness.
Our agency is structured to bring together multiple disciplines under one roof to provide solutions to clients’ challenges and aspirations in a flexible, collaborative and simple way. We provide the full range of marketing services in the mix and timescales to achieve the client’s goals, whether this is marketing strategy, PR, search marketing, media planning and buying, brand development, graphic design, animation, SEO improvements or website design (see some of our work).
We provide consultancy, implement activity and produce results across a broad range of services with the depth of knowledge of up-to-date tactics, tools and trends and experience to get results. As a truly full-service agency, our clients automatically benefit from cross-sector insights thanks to the diversity of our client base. We’re accredited and qualified by CIM, CAM, DMI, Google Squared, Google Academy, Bing Academy and we were finalists for Agency of the Year in the North East Marketing Awards 2018.
Our ethos is simple: we don’t work for our clients, we work with them.
Our Values (chosen by the team) set the tone for our agency, who we work with and how we do business:
We have built an agency which attracts and nurtures talent. Our team are actively encouraged (and funded) to grow their skillset and acquire secondary skills to support the wider team. This allows us to be very agile, and develop an integrated, collaborative team of experts.
Our team are brimming with ideas for clients, but also for the development of our agency. This has included the addition of an office coffee machine, a Narrative Spotify playlist, a team WhatsApp group, The Narrator e-newsletter, a robust personal development and appraisal scheme, an internal CPD programme and Beer Fridays, to name a few.
Find out more about the Narrative family on our team page.
Our approach is unique. We don’t believe in ‘off the shelf’ solutions – instead we create bespoke strategies and plans with the relevant mix of marketing services to reach a particular client’s goals.
We dedicate a cross-agency team to work with the client to ensure there is a strong mix of expertise and experience, and each client has their own Client Partner to ensure a smooth, high quality relationship between agency and client.
This holistic approach allows us to be flexible and ensures that decisions and activity are driven by data from across the marketing sphere, whether this is website analytics, primary data from the client, call tracking software or industry trend and pattern analysis.