Kieron Goldsborough, managing director at Narrative, shares insights into the real value and impact of scaling-up alongside Narrative’s unique position as a catalyst for business growth.
Scale-ups come from all business sectors and geographic regions, but the one thing they have in common is a desire to innovate, with greater ambition and a collaborative mindset.
The concept of scale-up is essential to business continuity and sustainable growth. Growth is a concept that we at Narrative view as a bilateral entity; growing companies and growing leaders.
Accelerating business growth with a progressive mindset, instilling confidence and motivation from within the business, will nurture a positive attitude primed for evolution.
We believe in creating strategic alliances, relationships in which we add value to clients by entrenching ourselves in their business and recognising trigger points for development, growth and promotion of competitive advantage.
These alliances aren’t exclusively agency-client relationships, but also encompass a proactive network of professional advisors and membership bodies such as the Entrepreneurs’ Forum, IPA (Institute of Practitioners in Advertising) and CIM (Chartered Institute of Marketing).
The potential boost to the region and the UK economy as a whole is huge if we can enable as many companies as possible to think bigger.
Data shows a vast ‘scale-up gap’, which indicates that the UK trails behind the US and other leading economies in the extent to which our companies scale.
Playing our part in closing this gap is crucial to embedding national competitive advantage to drive longer term economic growth, productivity and job creation.
Our role in developing scale-up leadership; exposing USPs and empowering companies large and small to realise their potential, forms the basis for Narrative’s own growth strategy.
“You won’t grow a business sustainably without a clear vision and a strategy. We advocate this mindset as we live and breathe it ourselves.
“Your brand strategy is fundamental to every business decision you make, and it should evolve and grow with the business – matching aspirations to actions.”
Our Narrators are all professional marketers – this represents real added value for our clients who benefit from their marketing expertise and strategic outlook.
Our range of marketing services spans strategy and brand development, reputation management, product and market diversification and the origination of unique content to underpin differentiation and success.
As the 37th best place to work in the North East, we place a lot of value on our employees, their experience and continued professional development – we value our people and recognise them as critical assets in our growth strategy and those of our clients. By investing in our own people, we are also investing in the success of the clients we service.
We extend this ethos outside of our organisation via ‘Narrative Extra’, our external CPD programme in which we provide quarterly events featuring an inspiring keynote speaker and networking free of charge to our clients.
We believe in effective marketing made simple. Our method of customer-focused innovation is a two-way street where we find ourselves challenging our clients, and being challenged in return.
In this way, we connect people; building extraordinary teams to deliver exceptional results that inspire leaders and their teams to understand and overcome barriers to growth.
If this article has resonated with you and you feel inspired to explore the ways we could collaborate to stimulate business growth, say firstname.lastname@example.org
 Scale-Up Report, published in November 2014. The report examines successful collaborations between business and government that have taken place over the past 20 years in 20 other countries and recommends actions.This post was created on 10th February 2020