When it comes to social media, we in the industry often focus on the importance of our company pages, or those of the organisations we manage – but when was the last time you stopped to consider the importance of your personal pages?
Unlike Facebook and Instagram, which are largely used to stay up-to-date with friends and family, LinkedIn is a much more professional platform and as such should be used to connect with like-minded individuals and establish yourself as a real voice of authority in your industry.
So where should you start? We’ve identified some key areas which will help you make the most of your account.
It may sound simple but ensuring your profile is up-to-date is a good first step. Your bio is the first place potential connections will look so make sure the information is relevant and concise – no one wants to read an essay on social media. A few paragraphs about what you do and some examples of relevant experience is all you need.
By simply entering your current employment details, you’ll be provided with a list of all colleagues using the platform. Connecting with these colleagues is extremely important and establishes a great starting point for growing your network. By exploring and linking with your secondary connections, you can soon reach a great new pool of potential customers, clients or service users.
If you know your connections well, think about endorsing their skills. Everyone loves to be told what they’re good at and they may even return the favour. You can also recommend your connections by drafting a testimonial on their behalf – something which is always appreciated but especially by those operating small businesses or freelancers who rely heavily on word of mouth.
When it comes writing your posts, it’s all about content. While we recommend posting two to three times per week, the frequency isn’t important as long as you remain consistent. Prolifically posting for three weeks followed by no activity for three months is much less effective than a slow drip-feed of information over a longer period.
Content can be sourced from a multitude of places. If you’re interested in sharing industry news, why not set up Google Alerts or bookmark trade publications to visit on a regular basis? As an easy win you can even share content from your company website or corporate LinkedIn page.
If you’re new to the platform and lacking confidence, or simply don’t have the time to invest in content, engagement is key. Responding to posts from your connections with either comments, shares or likes, shows that you are still active and brings you to the forefront of the recipient’s mind.
Narrative Communications offers comprehensive social media training packages which can be tailored to focus on a variety of platforms including LinkedIn, Twitter, Facebook, Instagram, Pinterest and YouTube.
For more information, contact firstname.lastname@example.org.This post was created on 16th October 2018