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Blog

Own your brand

Our Creative Delivery Manager, Chris Pescod, explores the importance of a unique identity – one which tells your brand story and helps you to stand out from the crowd. Owning your brand is not just a hot topic, it’s at the core of enticing clients in, retaining them as advocates and forms part of the […]

This post was created on 30th June 2020

The new decade so far…

As we look back over a turbulent start to this new decade, not only have we already borne endless speculation and political debate over the future of our country, plus numerous storms, floods and wind shaking us to our core; we continue to endure a pandemic that has gripped the globe and remains a widespread, […]

This post was created on 24th June 2020

Marketing matters

Here at Narrative, we pride ourselves on being champions of marketing as a profession. We realise that now, more than ever, marketers may have to justify why they are important in a business. We’ve all heard that ‘marketing is the first thing to go’ when budgets are cut, but communication with the people you care […]

This post was created on 15th June 2020

Comms in a Crisis: Be Prepared

In today’s society, good news travels fast and bad news travels even faster. Dealing with negative situations, or those which could quickly turn into a crisis, is both a daunting task and a reputational risk for brands and those representing them. However, all is not lost – with careful management and a robust strategy, a […]

This post was created on 8th June 2020

Agile marketing: Part I

In this two-part mini-series, we’re focusing on being ‘agile’ –  in project management and across teams, as well as embedding agile principles to enhance working practices and some practical examples to help to set you on your agile path. —- What is agile marketing? You’ve probably heard the word “agile marketing” getting thrown around quite […]

This post was created on 3rd June 2020

Driving marketing insights through digital intelligence

Digital intelligence is not just for digital marketing. The following blog takes insights from the Narrative team, the IPA and Google to show how digital intelligence can drive marketing insights for both on- and offline campaigns.   Audience insights Mark Ritson advises that 70% of a marketer’s job is to talk to the customers. And […]

This post was created on 26th May 2020

Supporting employee wellbeing during times of crisis

As we enter Mental Health Awareness Week 2020 (18-24 May), the team at Narrative wanted to take a moment to consider how the current economic and healthcare crisis is impacting the mental health and wellbeing of our colleagues and of every individual currently trying to manage their new normal of working from home in the […]

This post was created on 18th May 2020

Collaborating for success

The coronavirus outbreak has forced many employees into working from home and people are having to adjust to a new working environment. Company culture has shifted significantly in recent weeks for teams around the world and following the Government’s recent announcements to stay at home as much as possible and work from home if you […]

This post was created on 15th May 2020

Separated from my tribe

As a result of the Covid-19 crisis, for many organisations across the globe, company culture is evolving at a rapid pace, testing managers, teams and individuals as they strive to find some equilibrium in their new normal. The challenges posed over the last few months have changed the face of team working, communication and production; […]

This post was created on 12th May 2020

The key to recovery and long-term growth

There is no doubt that we are in a strange and unique times. For many brands and businesses, it is unclear how best to respond and, indeed, whether to respond at all to the crisis that is Covid-19. It is understandable that, for many, the default position will be to batten down the hatches and […]

This post was created on 22nd April 2020
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