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B2B marketing trends for 2020 and beyond

One of the most important and exciting parts of entering not just a new year, but a new decade – is scanning the horizon to identify upcoming trends, future needs of your market and any challenges that you and your customers may encounter. Our client executive, Connor, has searched far and wide to bring you […]

This post was created on 23rd January 2020

The customer engagement to experience evolution

Traditionally, it has been defined that engagement is at the core of the value-driven relationship between a customer and a business. This coupled with uncertainty over how to manage experiences (how customers feel), has led to the rise in popularity of engagement over experience. Each time a customer engages with you, they are forming an […]

This post was created on 16th January 2020

The Power of Checklists

Aimee Muirhead, director of client partnerships here at Narrative, is an avid reader and shares some insights below into her literary picks, many of which have sparked personal growth and a real change in mindset. In 2019, I set myself the challenge to read 25 books. By the end of the year, I’d reached 17 […]

This post was created on 9th January 2020

Top 5 design trends for 2020

As the end of the 2010s draws closer, the Narrative team are not only thinking about our new year’s resolutions, we’re also wondering what the new decade will bring in terms of design trends. Our senior creative, Sharon, has scoured the web and found her top 5 picks of what you can expect from the […]

This post was created on 30th December 2019

Hospitality marketing: How to increase hotel bookings

One of the main challenges our clients in the hospitality sector face is standing out amongst vast online competition. There has been a growth in users booking accommodation online due to a rise in popularity of mobile apps such as Airbnb, which allow for consumers to not only find the best rates, but filter their […]

This post was created on 18th December 2019

Storytelling for success: The role of a modern-day PR enthusiast

Hi, I’m Tori, PR & Communications Director at Narrative. I joined the company in late May 2019 and now in my seventh month, I am delighted to say that not only am I a permanent member of staff, I’m enjoying one of the most varied and invigorating roles of my career to date. Public Relations […]

This post was created on 12th December 2019

Nurturing creativity through work experience

We were recently joined in the office by Hannah, who was visiting us for work experience. With a keen interest in public relations, Hannah wanted to learn more about the role of our PR department and how their work supports wider marketing strategies. Here she discusses her experience with us. My name is Hannah and […]

This post was created on 9th December 2019

Inspiring future creatives

Each year Sunderland University holds an employability day at which alumni working in the design industry come together to form a Q&A panel to discuss their careers and time at university. This year our creative, Amy Wright, was invited along to share her experience of the design industry. Here she discusses her experience and why […]

This post was created on 2nd December 2019

Promoting company values through employer branding with SEAO Talent Partners

What is an employer brand? How does it support your company brand? Do you really need one? SEAO Talent Partners believes an effective employer brand is crucial to a business’ success. In this special guest blog, they explain the difference between a company brand and an employer brand and explore the value each of these […]

This post was created on 22nd November 2019

No tricks, just treats

We shared some hints and tips inspired by Halloween and the Autumn season on our social media last week. In case you missed them, we’ve collated the posts here to offer some Autumnal inspiration to brighten up your day! From autumnal colours to terrifying tales – Halloween offers thrills, chills and inspiration aplenty for storytelling […]

This post was created on 8th November 2019
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