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We’re extremely excited to announce that Narrative has been shortlisted for two CIPR Awards in the categories of Consumer Relations Campaign and Best Use of Social Media.

Our Consumer Relations Campaign saw us launch IRO Timber, a new brand for our long-standing client BSW Timber. Tasked with creating a name for the brand, researching competitors and identifying USPs, as well as devising a strategy which would place the product in front of a range of professionals and consumers; PR was just part of the campaign which involved efforts from across our agency.

The majority of the campaign rested on pure media relations, working to establish connections with journalists at key trade press and drafting articles which promoted the brand launch highlighting the key benefits.

This was backed up by our social media efforts, which shared the news pieces and gave us an opportunity to show some of the brand’s personality. As a full-service agency, we were able to add further creative flair through our studio, who created some fantastic design work to enhance social media content and encourage deeper engagement.

The impact of the campaign far exceeded expectations. The demand for sample packs has been overwhelmingly positive and BSW actually requested that we not go ahead with some of the planned activity as they were struggling to keep up with demand!

Our social media campaign for the Cumbria Collective Outreach Programme ‘Hello Future’ also produced excellent results. Our three-month campaign saw us:

• Upskill Hello Future staff in the use of social media and ensure the team was utilising opportunities to engage with their target audience
• Help the client to design a sustainable campaign that was both informative and relevant to augment engagement with target audiences, using appropriate styles and formats
• Maximise and increase our client’s social media presence/followers
• Promote the idea that ‘HE is an option’ – embedding positive perceptions of higher-level learning

The campaign had clear objectives with clear results, within the budget that was set. Not only was the campaign a success, it was sustainable. Narrative prepared the Hello Future team thoroughly so that they could continue the activity without paying for agency support.

The energy which both teams put into the activity and the monitoring/reporting ensured that the campaign delivered over a quarter of a million impressions to an audience of 102,620 under 19s and a total Cumbrian population of 497,000.

We’re thrilled to have been recognised among the region’s best agencies, and are keeping our fingers crossed for more exciting news to share after the final! Wish us luck!

This post was created on 27th August 2019
Under the category Uncategorised
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