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As businesses continue to adapt and develop strategies in response to the on-going COVID-19 crisis, an organisation’s narrative remains a crucial part of the development of a strong brand. The stories you tell today, craft your brand’s narrative of tomorrow, and in turn, shape your current reality.

A good story can only take you so far, but a great one can take you on a journey you could have never imagined. Your brand narrative is a powerful tool that needs to be crafted carefully, as it is a vital tactic to use within the business. 

What is brand storytelling?

Brand storytelling is the glue that holds together the purpose of your brand, the facts of who you are, and the emotions you hold. 

It can influence what your customers buy and what services they use – simply because of consistency in terms of openness and communication that comes from sharing your brand’s story. 

Customers no longer want to hear your story, they need to hear it!

It could be the difference between you winning or losing a customer. It is what expands your impact, visibility and inevitably your profits. 

Be agile and adaptive

The stories we tell are adapting and changing with the times due to the developing landscapes.

In the ever-changing environments that all industries are facing, the stories we tell need to adapt and change with the times. 

It is important that your storytelling is:

The way you carve a narrative and how internal stakeholders respond and react to it will shape how others see the brand story. 

Consistency over time will reap rewards

However, the words you craft can take time. It requires patience, resilience, the generation of evidence, clear insight, and strong, distinct messaging to get this right.

The correct execution of this will implement an accurate representation of the evolving reality your business faces. 

At Narrative, we love storytelling. It is part of what we do best. So, if you would like to speak to one of our Narrators about developing or refreshing your brand, we can support you to tell your brand narrative successfully – get in touch today


This post was created on 26th August 2020
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