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There are so many great articles, podcasts and videos out there at the moment on marketing, that it can be difficult to keep up. This month we’ve created a quick ‘at-a-glance’ list of the marketing articles and resources you should take a look at this month, with expert advice from across the industry

  1. The major marketing spend swing coming in 2021 and what you should be doing about it… (10 min read)
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This fantastic piece on LinkedIn explores how attitudes to brand buying switched during the lockdown in 2020 and how businesses can learn from it!

2. Ad Evolution Infographic – (5 min read) 

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The advertising landscape has changed beyond recognition over the past three decades…but Narrative asks what unintended consequences will this have for brands? This infographic featured on Raconteur outlines the evolution of ads. Tweet us @NarrativeComms with your thoughts..

3. Bowie Five Years On – (60 min listen)

Although not strictly a marketing podcast, the podcast ‘Bowie Five Years On’ focuses on how David Bowie was a fantastic example of a constantly evolving ‘brand’ – well worth a listen for fans and non-fans alike.

4. The Practice – (1 day+ read)

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book ‘The Practice’. Written by marketing guru Seth Godin, it will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

5. CIM Webinar: How coronavirus accelerated digital adoption and what brands need to do to stay ahead

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Live broadcast: Thursday 28 January 2021, 13:00 GMT

Join the CIM for this upcoming webinar with Eve Williams, eBay’s UK CMO, and Caroline Hudack, formerly senior marketer at AirBnB and Facebook, where they will share their insights on how the events of 2020 and beyond have catalysed digital adoption and innovation. This webinar is open to all, not just members so you’ll also have the opportunity to pose questions to their speakers in a dedicated Q&A session.

Let us know if you’ve spotted any great articles, tools our marketing resources this month which you’d like us to share!

This post was created on 18th January 2021
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