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I am in my final year studying Media, Communication and Cultural Studies at Newcastle University and I intern at Narrative one day a week.

My degree primarily covers communication in media and its potential cultural, political and social implications, so the majority of my modules are very heavily theoretical.

However, I was able to take an Introduction to PR module in my second year which allowed me to practice key practical skills and concepts associated with public relations. It was this module that sparked my interest in PR and marketing and encouraged me to pursue a marketing internship.

Since being at Narrative, I have been able to apply and develop many of the skills that I learnt on this module, such as writing press releases and social media content, alongside completing more research focused tasks which I previously did not have much experience of in a marketing context.

My time at Narrative has allowed me to see the process behind creating the content that I have analysed for three years during my degree. Gaining an understanding of the practical marketing process that goes into producing campaigns and content, coupled with my understanding of the theoretical side has allowed me to develop a thorough perspective of the marketing process.

I believe that it is really important to embrace internships whilst you are doing your degree, especially a degree which is heavily focused on theory as mine is. Working at Narrative has not only allowed me to develop marketing skills, but has also allowed me to gain more experience in an office environment, which after spending so long in education is very helpful to develop the skills that I will need when I graduate.

To find out more about internship or work experience opportunities at Narrative, please email

This post was created on 26th April 2019
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