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We’ve recently welcomed some new Narrators to our team to support the evolution of the business and we’d like to introduce you to our new Client Partner, Rachel Thompson!

Tell us a little bit about your career history…

Prior to Narrative, I worked as an Account Manager at Daykin and Storey, which was a results focused strategic digital marketing agency. Here I managed a variety of marketing retainers and project managed larger jobs such as website builds.

Before Daykin and Storey, I worked as a Digital Marketing Trainer and Assessor for a national Apprenticeship Training Provider. I spent half my time in the classroom training apprentices in a variety of digital marketing subjects, web development and Google Analytics. When I wasn’t in the classroom training, I was out and about assessing the apprentices on the job and ensuring they were on track to successfully complete their qualifications.

My career started in 2012 with a graduate internship at a small PR agency in Newcastle. Since then I have worked in-house and agency side in marketing roles.

What has been a career highlight for you so far?

When I worked in PR one of my clients was SPAM Chopped Pork and Ham. I managed to get the tinned meat 10 minutes air time on BBC One Show during SPAM Appreciation Week. When I watched it on TV I felt so proud I was able to achieve such great coverage for the client.

What is the most important lesson you’ve learned in marketing?

No matter what you do or think you should do, it’s vital to revert back to your business and marketing objectives. If an activity doesn’t compliment your goals, there is no point is wasting time and energy completing the task. You should have measurable KPIs in your marketing plan, otherwise you won’t know whether your efforts are successful and worth the investment.

It’s also highly important to have a firm understanding of your target audience and their wants, needs and requirements. So many brands overlook the importance of buyer personas and go off on a tangent.

What do you enjoy most about marketing?

Project management! I love taking briefs and listening to ideas, and then following them through the whole delivery process, all the way to client sign off. It’s amazing to see how an initial thought can become something more tangible and real.

I also love results. There’s no better feeling than showing the client they are getting a good return on investment!

Describe your first week at Narrative in 3 words.

Everyone is lush!

Why did you want to work at Narrative?

Narrative are a highly reputable agency with high profile clients, thorough procedures and a great work ethic. They seem to put a lot of energy into staff training and CPD, which I feel passionate about. I’m also excited to bring my digital experience to the team and introduce new methods of working. I’m not going to lie, seeing Beer Fridays on the website also swayed me!

What advice would you give to someone just starting their career in marketing?

Be as open as possible to learning new things and stay abreast of industry changes and trends. The sector is constantly changing and you have to be agile and willing to adapt. Attend industry events, grow your network and look into online courses such as Google’s Academy for Ads.

What is your favourite TV show / movie / book and why?

My guilty pleasure is Gossip Girl which I watch EVERY night. I don’t even know why I watch it so much to be honest. I love New York, fashion and a little obsessed with Blake Lively.

My favourite film is Top Gun which is a strange one because it was released before I was born. It’s my dad’s favourite film too and he was in the RAF which I guess makes sense. I’ve always looked up to my dad.

My favourite book is The Life-Changing Magic of Not Giving a F**k by Sarah Knight. It’s all about focusing your energy on things that matter and letting go of things that are holding you back. I guess this links to what I said earlier about making sure your marketing activity is aligned to your objectives and you’re not wasting time on activities that are useless.

Who would you most like to swap places with for the day?

Tim Peake! I went to Kielder Observatory last year and the size of the universe blew my mind. I’d love to go to space and experience the view, which is said to change the way we view the world in a fundamental way!

This post was created on 6th March 2019
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