Aimee specialises in marketing strategy, planning and evaluation with a decade of experience working across a variety of sectors including not-for-profit, higher education, utilities, professional services and hospitality.
Accredited and qualified by the Chartered Institute of Marketing, the Digital Marketing Institute and Google Squared, Aimee has an excellent grounding in theory across the marketing mix complemented by the implementation of up-to-date tools and evaluation methods for Narrative’s clients. She believes that marketing should be planned with science, implemented with creativity and analysed with maths.
Aimee is also a trustee at We are IVE, a for-more-than-profit organisation based in West Yorkshire specialising in creativity.
Her book recommendation is Black-box Thinking by Matthew Syed because one of the things she likes most about books is that they contain the mistakes people have made for centuries and they tell you how not to make them! But this one teaches you how to learn from other’s mistakes, how to create a culture where everyone can learn from them, and how to improve performance over years of mistakes.