Prior to joining Narrative, Joanna spent her formative years in some of the region’s top advertising agencies. At Admast Advertising, she spent 12 years developing the company’s media department, planning and buying for accounts such as Co-operative Food, Anglia Regional Co-op, Hilco and East of England Co-op. At Robson Brown, Joanna honed her account management skills, working on demanding, multi-faceted accounts including the University of Sunderland and Sunderland Housing Group (now Gentoo).
Here at Narrative, Joanna heads up our Creative Delivery Team, ensuring that all client work is delivered on time, on budget and of the highest quality. Her team’s remit covers everything from PR to design, media buying to PPC and web design to social media management. Joanna is also responsible for strategic media planning for Narrative’s clients, having been a media buyer for many years in a former life!
Joanna is a true ‘people person’ and firmly believes that building relationships is the key to success, whether they be with clients, suppliers or colleagues. Her negotiation and organisational skills are renowned in the industry and are combined with an honest, no-nonsense approach to both life and work.
Joanna’s film recommendation is Before Sunrise as it makes you think about fate, destiny and falling in love.