Rachel joined the Narrative team with over 15 years’ successfully marketing prestige brands in the automotive industry including BMW, Audi and Mercedes- Benz. Specialising in using data to drive marketing strategies, Rachel leaves no stone unturned when researching and planning excellent integrated marketing campaigns across a range of industries.
Her passion for CRM strategies and systems has revolutionised client reporting and attribution, as well as supporting clients’ internal business strategies. Her proactive, innovative approach comes across in all her communications and ideas, making her an ideal partner for ambitious clients.
When she is not striving to increase brand awareness and enquiry rates for her clients, Rachel enjoys discussing conspiracy theories, listening to indie music and ‘National Trusting’ with her partner and two children.
Her must-read book is The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz. It examines the sources of self-limiting beliefs and sets out four simple principles by which to live your life. Rachel found The Second Agreement, Don’t Take Anything Personally, to be quite profound and practises her learning from it daily.