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B2B marketing trends for 2020 and beyond

23rd January 2020

One of the most important and exciting parts of entering not just a new year, but a new decade ā€“ is scanning the horizon to identify upcoming trends, future needs of your market and any challenges that you and your customers may encounter. Our client executive, Connor, has searched far and wide to bring you […]

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The customer engagement to experience evolution

16th January 2020

Traditionally, it has been defined that engagement is at the core of the value-driven relationship between a customer and a business. This coupled with uncertainty over how to manage experiences (how customers feel), has led to the rise in popularity of engagement over experience. Each time a customer engages with you, they are forming an […]

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The Power of Checklists

9th January 2020

Aimee Muirhead, director of client partnerships here at Narrative, is an avid reader and shares some insights below into her literary picks, many of which have sparked personal growth and a real change in mindset. In 2019, I set myself the challenge to read 25 books. By the end of the year, Iā€™d reached 17 […]

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