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How Social Media Can Work For B2B Marketing

1st March 2021

It is almost impossible to imagine our lives without social media. Within the world of B2B marketing, it has become a vital marketing tool for increasing brand awareness and revenue. Gone are the heydays of cold calling, print advertising, and word of mouth referrals; it’s all about great social content that adds value, sponsored posts […]

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How Brands Are Using TikTok for Advertising

19th February 2021

TikTok is one of the fastest growing apps, having launched worldwide in 2017. Known for kicking off numerous dance trends, a new found obsession with sea shanties and engaging users with ‘challenges’, it also presents opportunity for brands and influencers to make their voices heard to a new audience. Today we look at how business […]

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A Beginner’s Guide To Instagram Reels

12th February 2021

An Introduction to Instagram Reels First launched in August 2020 across 50 countries, Instagram Reels is an in-app feature of social media channel Instagram which allows users to create short 15 or 30-second videos which they are able to edit, add creative effects and audio before sharing to their followers. Today we look at their […]

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New appointments and over £500k new business wins

10th February 2021

We are delighted to share and celebrate a string of new business wins, worth over £500k, as well as simultaneously growing our team to further strengthen our creative prowess and PR capabilities with the appointment of a new head of service and manager role.   We have welcomed numerous new clients, including: Reed in Partnership, […]

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Why You Need To Introduce Digital PR to Your Marketing Strategy

5th February 2021

Digital PR is having a big moment in marketing right now. An effective marketing strategy that can both boost brand awareness, popularity and improve your SEO; Digital PR takes the principles of PR that we know so well, and applies them to digital content. As Digital PR was one of the key SEO trends mentioned […]

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The SEO Trends Shaping 2021

29th January 2021

We’re already well into the new year, so it makes perfect sense to be looking forward at the SEO trends which we expect to be big in 2021, particularly as many of these are already taking shape. While the fundamentals of Search remain relatively static there are already some trends emerging for this year which […]

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10 Questions With Nicola Hall

26th January 2021

Our newest Narrator, PR and Communications Manager, Nicola Hall has over eight years of experience in PR and content to share with the creative team. We spoke to Nicola to discuss life on the road to Narrative, and what she hopes to bring to our PR and Communications team… Where did your interest in PR […]

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How To Create A Media Buying Plan

21st January 2021

Media Buying is one of the key ways you can maximise the advertising of your business. Our Media Buying expert Claire Turnbull explains the importance of media buying in marketing and what you’ll need to consider when putting together a media plan… The goal of media buying is to research and choose the right media […]

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Five Marketing Resources To Check Out This Month

18th January 2021

There are so many great articles, podcasts and videos out there at the moment on marketing, that it can be difficult to keep up. This month we’ve created a quick ‘at-a-glance’ list of the marketing articles and resources you should take a look at this month, with expert advice from across the industry The major […]

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The Power of Simplicity

14th January 2021

At Narrative, we firmly believe in our mantra “Effective Marketing Made Simple”. Sometimes the most straightforward campaigns gain the most traction. A simple but effective message or image can resonate far and wide, generate word of mouth, establish kudos and create a huge buzz around a product or service. It proves that good marketing doesn’t […]

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Web Accessibility Guidelines: WCAG 2.1 Checklist

23rd November 2020

This web accessibility guide is intended as a quick cheat sheet for website admins and contributors to ensure the content they create for their websites is in the best possible format to meet WCAG 2 standards. This is not a definitive list for developers or website designers. Provide text alternatives for any non-text content so […]

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Narrative working with Sage Gateshead to bring music back to the North East

18th November 2020

Our client, Sage Gateshead, is one of the North East’s arts venues that has been impacted by the Covid-19 pandemic. Playing such a pivotal role in North East culture, Sage Gateshead wanted to plan for safely opening their doors, as well as delivering a range of virtual events that would bring artists directly into audience […]

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