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An Introduction to Animation

10th May 2021

Aimee Philipson and design lead Chris Pescod talk through everything you ever wanted to know about animation

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Marketing agency wins a dozen new clients in as many weeks

27th April 2021

North East based marketing agency, Narrative, has welcomed a wealth of new clients so far this year, adding a new client every week from January to March 2021.

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Why Reactive PR and Newsjacking Lands Coverage

8th April 2021

What if we told you that you didn’t have to wait until you had big news to land coverage in the media? Intrigued? Then newsjacking might be the PR tactic for you. Newsjacking is a great opportunity to get your brand noticed and gain links without having to spend endless hours and cash on a […]

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How Instagram Encourages Meaningful Engagements

30th March 2021

Since it’s launch in 2010, Instagram has moved away from displaying a reverse chronological feed and refocused on giving users content that they want to see. The ever-evolving platform now centres around an algorithm which is said to encourage ‘meaningful engagements. Today we delve into what this means for your social media strategy, along with […]

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Working From Home – One Year On At Narrative

23rd March 2021

This March marks one whole year since the COVID-19 pandemic forced businesses and offices to shut their doors indefinitely. Remote working became the norm for Narrative and one year on, our team are still doing amazing work and landing new clients despite not being able to share an office together. With an end now in […]

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Narrative Deliver Tailored Digital Training For Applebridge Construction

15th March 2021

Last month, our civil engineering and construction client Applebridge approached us for training and support with SEO and Social Media to boost their digital marketing knowledge and activities. Applebridge are the largest of several divisions within the Applebridge Family and were in the process of launching individual websites and social profiles for each of their […]

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10 Questions With Claire Turnbull

11th March 2021

Our resident Media Buyer Claire Turnbull is truly an expert at what she does. Having worked in the media for 28 years within top agencies and in-house teams, her knowledge of all things advertising is well-honed, and she has been landing impressive ads for a number of high-profile clients throughout her career! Today we chat […]

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Making Reactive Social Media Work For Your Brand

15th March 2021

The world of social media never stands still for long. With content, trends and algorithms changing by the minute, brands need to be adaptable and reactive on social media to grab those ‘in-the-moment’ opportunities. Being reactive on social media can be an effective way to reach new and existing audiences at the right time, and […]

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10 Questions With Aimee Philipson

8th March 2021

Our Client Partnerships Director, Aimee Philipson is one of our longest-serving Narrators! Having worked her way up through the agency, with her vast array of marketing skills and experience, not only is she one of the driving forces of Narrative but one of the many fantastic women leading the way in the North East marketing […]

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How Social Media Can Work For B2B Marketing

1st March 2021

It is almost impossible to imagine our lives without social media. Within the world of B2B marketing, it has become a vital marketing tool for increasing brand awareness and revenue. Gone are the heydays of cold calling, print advertising, and word of mouth referrals; it’s all about great social content that adds value, sponsored posts […]

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How Brands Are Using TikTok for Advertising

19th February 2021

TikTok is one of the fastest growing apps, having launched worldwide in 2017. Known for kicking off numerous dance trends, a new found obsession with sea shanties and engaging users with ‘challenges’, it also presents opportunity for brands and influencers to make their voices heard to a new audience. Today we look at how business […]

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A Beginner’s Guide To Instagram Reels

12th February 2021

An Introduction to Instagram Reels First launched in August 2020 across 50 countries, Instagram Reels is an in-app feature of social media channel Instagram which allows users to create short 15 or 30-second videos which they are able to edit, add creative effects and audio before sharing to their followers. Today we look at their […]

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