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We shared some hints and tips inspired by Halloween and the Autumn season on our social media last week. In case you missed them, we’ve collated the posts here to offer some Autumnal inspiration to brighten up your day!

From autumnal colours to terrifying tales – Halloween offers thrills, chills and inspiration aplenty for storytelling to help you stand out.

  1. Design ghouls
    October is a great month to leverage autumnal palettes and add a seasonal pumpkin spiced hue. Use colours in social posts, design elements, EDMs and giveaways to keep things topical and eye catching.
  2. Embellish the story
    From broomsticks to pumpkins, accessories are everything to enhance your crafty copy. Taking inspiration from all the Halloween ‘extras’, add value to your creative efforts by thinking bigger and adding useful insights to build your audience’s desire to interact.
  3. Build the intrigue
    What’s going to happen next? A good story keeps the reader hooked and as the anticipation builds, they can’t wait to find out what’s next!

    So, don’t keep them hanging, always ensure you make it obvious what a potential customer’s next steps should be. Whether it’s picking up the phone, attending an event, clicking a link or sending you an email; the call to action is the all-important next step on your customer’s journey.

  4. Know yourself
    The key to getting your brand story right is to set out what your brand represents. These characteristics and values will lead to a distinct tone of voice that is immediately identifiable as ‘you’.
  5. Stand out
    Weaving USPs (Unique Selling Points) into your content across all web content, social statuses and printed collateral will build your brand and help you to stand out from the crowd.

    At Narrative, we advocate a strong strategy reflecting your values, business objectives and routes to market. Your marketing strategy should sit at the core of everything you do to grow your brand. As the blue print to build campaigns and tactics upon,

At Narrative, we relish the opportunity to explore your brand personality and to tell your story. With services covering brand development, content marketing and public relations; collaborating with us means working together to grow and succeed.

Get in touch to find out how we can help you to establish your points of difference and tell your brand story on 0191 516 6235 or email

This post was created on 8th November 2019
Under the category Blog
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