Having previously worked with County Durham Housing Group on the m!ne rent-to-buy project, Narrative was invited to tender on a project which would see the successful agency carry out a full rebrand on behalf of the organisation.
The first step was to develop a new name for the brand. Formerly County Durham Housing Group, management was looking for something less corporate and more inspirational which would better resonate with customers.
After exploring several options, we decided on ‘believe’ and worked to a tight deadline in order to ensure that all collateral was completed ahead of the launch date.
In terms of deliverables, this is the largest rebrand project which Narrative has worked on to date. Managing hundreds of individual tasks, we worked alongside the believe team to formulate a system which would allow us to easily keep track of all projects and ensure that all collateral was completed ahead of deadline.
Collateral included everything from large items such as site signage and vehicle livery to day-to-day items like letterhead and business cards.
Responses to the new branding have been overwhelmingly positive with both staff and customers, and Narrative has been engaged to carry out a large number of additional jobs following the initial project.
We also worked collaboratively with believe’s internal teams in order to ensure positive press and social media coverage of the rebrand.
“You guys have made this process so much easier. You just totally got it.”