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narrative work


Having developed a great relationship with social housing provider Four Housing, Narrative was selected as the retained agency of choice when the company merged with competitor Bernicia in 2016.

Working to develop an overarching strategy and timeline for merger communications, Narrative’s first port of call was to carry out extensive stakeholder research; interviewing partners, collaborators and even competitors to gauge opinions which would inform the process going forward.

Next, Narrative’s PR and Social Media team held a series of workshops with Bernicia staff – reinforcing the need for effective communications throughout the process and identifying upcoming stories which could be promoted across all of the regions in which the newly formed group operates.

Through a combination of news releases and content for Bernicia’s website and intranet pages, Bernicia is now a recognised name across the region and has achieved coverage in Northumberland, Tyne and Wear, Sunderland, Teesside and County Durham.

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