BSW Energy were launching a new product range – Pizza logs, BBQ Fuel and Heatlogs – and briefed us to plan a digital campaign to target wholesalers, the catering/restaurant industry and campsites and other outdoor activity centres. The aim of the campaign was to drive awareness, and ultimately sales, of their new product range that was handily developed by our Creative Teams.
We planned a campaign on Twitter, Google Adwords (search marketing) and programmatic display advertising to key decision makers and purchasing teams in target industries. Goals and KPIs were agreed for each aspect of the campaign before it began. Interim reports were produced on a monthly basis and a full data and insights report was produced at the end of the campaign.
We drove 200% more traffic to the specific product webpage than the target KPI. We aimed to drive a specific % of total traffic to the webpage from paid sources – we achieved 15 times the KPI. The KPI for total purchases of the new product from paid sources was met.
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