Following the success of the brand creation for Consortium Procurement, we were asked by the Northern Housing Consortium to work with them in creating an identity for their new member service offering ‘Business Improvement Services’. As its name suggests the aim of this service is to provide improvement help, advice and guidance to around 300 member organisations in fields such as Finance, Human Resources and Legal.
This simple and straight-talking service was the starting point for our creative idea. Using the Northern Housing Consortium colour palette as a starting point and the four-part identity style from both Northern Housing Consortium and Consortium Procurement we created a strong and clean identity that sits well within the NHC family. Following on from the identity we then created a full suite of marketing literature, stationery, email communications and exhibition material.
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