Consortium Procurement is the procurement arm of the Northern Housing Consortium and has been supporting their members to procure compliantly for over 20 years. They currently support the procurement needs of more than 300 member organisations, and offer 12 live framework agreements, in addition to more bespoke procurement services.
They pride themselves on the strong working relationships that they have developed and maintained with their members through the years, as well as the significant financial savings they have achieved through utilising Consortium procurement framework agreements. The previous brand identity and associated collateral weren’t setting the right perception or reflecting the skills and experience of the brand and a brand refresh was urgently needed.
Narrative were tasked to help refresh their identity and supporting collateral to help them stand clear from their mother brand while still retaining a familiar style that connects with their audience.
Working together with the Consortium Procurement to create this new identity. Simplifying the logo device and using a clean sharp typeface was a starting point for this rebrand and following this, we developed a suite of marketing literature, collateral, digital projects and exhibition graphics to great success.
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