Leighton approached us to tender for a full rebrand project and, following a competitive selection process, we were chosen to create a new visual identity for the organisation.
At first, Leighton were unsure as to whether or not they should change their name so our first step was to hold a series of workshops with the team in order to unearth more about the organisation and what it stands for.
During our conversations with the team, three core themes continued to emerge – the technology on offer, the people who work there and their collaboration with their clients. We therefore decided to stick with Leighton as the brand name and add ‘Tech. Talent. Together’ as a strapline to represent these three ‘pillars’ of the business.
The visual identity we created was bold and comprised a suite of six colours, two for each ‘pillar’.
In addition to creating the brand itself, Narrative produced a short animation to reveal the brand to staff.
We also created a range of collateral in order to help Leighton unveil the brand to the public. This includes word, excel and powerpoint templates, letterhead, business cards, greetings cards, promotional items and a credentials document, as well as drafting and issuing a press release about the new branding.
Responses to the new branding have been overwhelmingly positive, with staff and customers praising the unique design and the statement it makes about Leighton as an organisation.
The rebrand has also received positive press coverage in a number of key North East media outlets, including North East Connected, Business Up North and the North East Chamber of Commerce.
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