Mandata is a transport management software company, with a primary target audience of fleet managers and hauliers. We worked with them to scale up the business and to launch new products into the market.
We worked with their in-house team to develop a 18-month marketing strategy to meet their short-term objectives, to improve Mandata’s positioning, communicate their message to the target market and improve the sales funnel to maximise opportunities.
The research stage showed that user experience on the current website was under-performing and leading to a loss in potential conversions. A new website was designed with an emphasis on conversion rate optimisation, content marketing and consistent branding to reaffirm their new positioning.
The website launch was supported by a robust digital marketing campaign to drive traffic which included Google Ads, Bing Ads, paid Facebook and LinkedIn campaigns, PR, organic social media, direct mail and email marketing.
Bespoke landing pages were designed to correlate with users’ specific search terms from the search advertising campaigns to improve conversion rates.
Goals and KPIs were agreed prior to the launch of the activity and reports were produced on a monthly basis which evaluated website traffic acquisition and user behaviour once they landed on the site.
We were given an ambitious goal to generate 85% more leads though the website – after three months we exceeded this target and tracked a 193% increase in leads.
Since we started running Mandata’s social media channels, their total net audience has grown by 90.6%, with a 182% increase in total engagements cross-network. This included a significant increase in engagements on Facebook by 721%, an increase of 38.9% for engagements on LinkedIn.