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narrative work

Sage Conferences & Events

Sage Conferences & Events is the conferencing arm of the Sage Gateshead organisation. Inspirational conferences and events need a setting to match and Sage Gateshead is one of the most iconic landmark buildings in the UK. For Sage Conferences & Events making a lasting impression is the aim. For such an iconic offering Sage Conferences & Events didn’t have a consistent identity and brand message.

They approached Narrative to work with them to develop a new identity and a fresh corporate style to help continue their excellent offering and help open up new markets.

We created a clean identity that communicates the positive energy and empowerment that Sage Conferences & Events offers to its clients. The ampersand is used as an adaptable icon in both the main identity and all headline messaging where appropriate, across a range of collateral. This simple and bold typographic style helps create an atmospheric and flexible style to engage audiences and sets the tone of the uniqueness of Sage Conferences & Events.  A clean and minimal colour palette helps gives the brand a decisive and professional feel.


To find out more about our work or to see if we can help you with your next creative project, please call us on 0191 543 6550 or email

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