SEAO Talent Partners is an experienced collective of recruitment professionals looking to turn the recruitment industry on its head. They wanted support to grow in their target markets and to support their positioning with their current and potential partners.
We focused on engaging, search engine optimised content which was aligned with their business goals and their brand’s key messages. This began with substantial research in to their target markets and the recruitment industry including interviews with the team and clients. We developed a PR and Content strategy, target media list and rolling content schedule using our experience and research, which included forward features, thought leadership opportunities, web content and news stories. It was crucial to ensure all members of the client’s team were onboard with the plan and development of the content as they all had a voice to be heard.
We have secured coverage across the target media list including:
We also set up click tracking across their website so that all valuable actions (conversions) can be attributed to specific marketing activity.
To find out more about SEAO, take a look at www.seao.co.uk.