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narrative work

Shared Interest

We have worked with Shared Interest on several creative projects including an update of their Children’s Annual Review which we produced in 2019.

Chris, Creative Lead, explains:

“The project itself was absolutely amazing and so fun to work on. The Annual Review booklet focuses on Fair Trade and how to get that important message across to children.

“Over the last couple of years the design focused on a character called ‘Super Avo’. The main change this year was the design of a new character and the theme of the brochure now being focused on cocoa.”

After an initial meeting with the internal team Chris began some top level creative ideas to get the juices flowing. This included a fold out game, chocolate bar design and updated colours and typefaces for the output.

Chris continues:

“We had really positive feedback on all our suggestions of how the new booklet could work, and what the content would be on all of the pages. Running along side this, we began to work on the character design – this was inspired by a competition run by Shared Interest staff whose children designed their own new cocoa character.

“Once all compiled we selected a winner and then designed a new character named ‘Captain Cocoa’ based on their initial concept.

“Working closely with the Shared Interest team was brilliant, as they give so much creative freedom and put so much trust in the design. We also consulted on the print specification and chose an uncoated recycled stock as this really fit in with the Shared Interest ethos.:

With producing the brochure during ‘lockdown’ we also focused on a digital version of the booklet which was vital to getting the message out as well as a promotional animation. A specific page on the Shared Interest website was built to host the booklet, animation and also downloadable work sheets.

The booklet is currently being promoted and we await impact results from the client.

The client said:

“It was an absolute pleasure working with Chris on this project. From the outset Chris got to grips with the project, offering innovative creative solutions to our brief. Chris’ flair and creativity really comes through in the finished publication, which has been a great success allowing us to reach our younger audience and help them understand the Shared Interest ethos.”

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