We’ve been working with University of Cumbria since 2012, providing a full range of media buying services to support and drive their student recruitment. This involves managing several major campaigns across a year, targeting key student groups across undergraduate and postgraduate disciplines covering the North of England and London.
We believe that our success lies in the fact that we are able to marry strategic insight with creativity and innovation. The media mix we recommend is tightly targeted to specific audiences, and covers the full advertising spectrum; from television and VOD advertising to print and outdoor, all complemented with an injection of digital.
Following the ongoing success of our work in the advertising arena, we began working with the client on their creative outputs. In doing so, we created a striking new look and feel for the University that better reflects their marketing aspirations and target audiences.
Needless to say, we are delighted to be part of the University of Cumbria story.