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Westline is one of the North’s largest providers of bespoke architectural fixings and a proud family business to boot. With 30 years’ of history and a fantastic portfolio of stunning work worthy of any Grand Design, including cutting edge glazed constructions, Westline pride themselves on being able to source, supply and fix a whole host of components for building and engineering clients.

However, their brand was certainly not reflective of this fact. Recognising the problem, the company approached us for help.

We suggested a ‘branded house’ approach to the new Westline brand, whilst retaining their family business name and the link to the heritage and authority of such long-established brand. This approach allowed the main Westline brand to shine strongly through the sub-brands whilst creating distinctive colour palettes and identities for the different areas of the business. The ‘W’ was designed to represent the lintels/steelwork/architectural products the client fabricates and provides to its target market. It is also very versatile across digital platforms as a standalone icon.

The client was delighted with their fresh new look, which has given them greater confidence when it comes to promoting themselves. Thanks to their new brand, they are ever ready to tell the world about their work, helping introduce a new generation of customers to their products and services. It also gave them the confidence to take the brand out to the market using new channels including Build It Live exhibition in Manchester, an extensive media plan in regional and national titles, and the development of a luxury staircase manufacturing arm of the business to reach a new target audience.

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