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narrative work

Wolviston Group

Brief

Wolviston Group approached us regarding a full rebrand project for the entire group which comprises of Wolviston Management Services, Manning Recruitment and T J Hazell. It was looking to create a new visual identity which brought the three companies together under a group structure as well as build an online presence to showcase the new branding.

Approach

As all the companies offered different services from recruitment to civil engineering, our first step was to hold a series of workshops with the team in order to find out more about the organisations and what they stand for.

During our conversations with the team, it was clear that the four companies operated in the same sectors and there was unity in their actions, beliefs, values, and goals.

We supported the group build a brand narrative and a uniform tone of voice which could be used and shared across all organisations.

The visual identity we created emerged from the values and embodied friendliness, warmth and trust. The Wolviston Group logo which encompasses an upwards pointing arrow shape represents the ambition, determination and drive of the Group. This shape was then dissected to form the “W” which signifies Wolviston Management Services, “M” for Manning and “T” and “J” for TJ Hazell.

Half way through the project, the Group formed BellBridge which provides project management as a service and project management consultancy. We were able to effectively create an identity for BellBridge which conformed with the other three companies and Group.

In addition to creating the brand itself, Narrative designed and developed four individual websites for each company and a shop window for the Wolviston Group.

Wolviston Management Service’s website was designed to support the company’s goals to compete visually with competitors in order to grow their client base and increase sales. This was successfully depicted through cleverly written copy geared towards “Your Partner of Choice”.

T J Hazell’s website was built to showcase their multitude of civil and structural engineering services from structural design and detailing. We successfully achieved this through building a bank of case studies for a wide range of projects from stadiums to energy waste plants, and airports to tank replacements.

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