A marketing strategy is the map to where you want to be and what type of business you want to be. It gives structure, consistency and design to your marketing activity over a period of time. It supports your business strategy and goals, and provides a framework for internal and external teams to work within.
Market research is fundamental to this process. We examine the business, analyse competing activity and external forces. We segment audiences and get under the skin of target markets. Once we have the story plotted out, we provide strategic guidance on the use of wider marketing communications tools; from PR and advertising to creative and digital.